The Way Insurance Should Be Done

RBIB Assist

0861 (RBAIRD) 722 473

24 Hour Emergency


The company was founded by Robin and Rosemary Baird in 1990.

Robin had, by that stage, gained 30 years broking experience with the major brokers such as Price Forbes Bowring Barclays (Now part of Marsh), where he was MD of the Southern African operation.  He had then set up a short term broking company with accounting firm, Price Waterhouse (now PWC) and when Price Waterhouse decided to exit the short term insurance business, Robin seized the moment and persuaded Rosemary to join him as the Financial Director in the new venture,  operating out of the Cramerview Village Centre in Bryanston.

The Vision of the business was, and still is, to provide personal, professional service to clients who value that personal touch in an industry where call centres, automated responses, gimmicky marketing and, since then, faceless internet interactions are becoming more commonplace. This development has been much to the detriment of the consumer who is left disempowered in having to deal, on their own, with the slick direct insurance companies.

As the business grew, Rosemary and Robin’s sons, Jeremy Wright and David Baird, joined the company in 1993 and 1994 respectively. The apprenticeship was thorough and the business continued to grow from strength to strength.

The business is now based in our own offices in Fourways, Sandton, from where we service clients all over the country. We have excellent relationships with all the major insurers as well as specialist Underwriting Managers. By continuing to provide the “Robin Baird” kind of service and professional advice, we are extremely proud to have a number of clients who have remained with us for 10, 15 and even 20 plus years. That is how we measure our success.